Meet Janna Baker – Founder of BCJ Coaching

Hello, I’m Janna – an Executive Coach, Mentor, and Facilitator with a passion for helping people and businesses unlock their full potential.

I founded BCJ Coaching after 25 years in management and leadership roles across multiple sectors, with a strong foundation in manufacturing. I’ve led high-performing teams, delivered multi-million-pound projects, and built thriving departments. At the heart of it all is my deep love for helping others grow.

In 2018, I requalified as an Executive Coach & Mentor and returned to what I love most – inspiring individuals to follow their dreams, build meaningful careers, and lead with confidence.

Through BCJ Coaching, I work with:

  • Business leaders looking to align their teams and strategy.
  • Professionals at a crossroads, ready to shift or grow in their careers.
  • Small business owners navigating early-stage growth and development.

I’m a certified DiSC Practitioner – and there’s nothing I enjoy more than running  dynamic workshops to help teams improve communication and collaboration. 

My facilitation work helps businesses clarify their strategy, improve decision-making, and launch products or services more effectively.

Outside of the business, you’ll find me exploring the UK in our motorhome with my husband and our lively staffy. I also coach gymnastics & trampolining at Gaia Gymnastics and Wellness, blending mindfulness with movement to support the next generation of athletes.


If you’re ready to grow — personally or professionally — I’d love to hear your story and explore how I can help.

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